Course Name

BSc Marketing

Level of study

Undergraduate

Study Mode

Fulltime

Duration

3 Years

Start Term

Sept

Country

United Kingdom

City

North Wales

Course Subject

Business & Management

Course Fees

Inside EU: 9000

Outside EU: 13500

Universities

Bangor University

Description

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.

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