Advertising is communication that encourages people to take action. It embraces many different disciplines such as psychology, strategy, sociology, business and, of course, design. This Advertising Design degree is one of only a few specialist Advertising courses in the UK. We focus on creative ideas, technical skills, and understanding contemporary digital culture. You’ll explore the areas of art direction, copywriting and strategic development, as well as how to design campaigns for all forms of advertising, including via social media, motion and traditional print-based designs. Your studies at USW will help you gain creative and technical skills, as well as the confidence, to work in the fast-paced and ever-changing world of the advertising industry.

We have strong links with the creative industry and you’ll work with creative professionals through ‘live’ projects. Recent projects have included working with companies such as Brains Beer, Cadburys, Welsh Water, Fanta, Ben & Jerrys, Nike, Google, Eurostar and Chanel. We’re also actively involved in the D&AD New Blood (Design & Art Direction) and YCN education schemes, which provides the students opportunities to showcase their work to advertising agencies. When you graduate, you could pursue a career as a creative director, brand manager, copywriter, media buyer and planner, digital marketer or account handler. Past graduates have gone on to work for Cardiff / Bristol  based agencies S3 and Epoch Design, as well as global agencies such  Digitas LBi, Adam & Eve, Revolt, Cult Ldn, Isobar, Ogilvy, Havas Hellas and MullenLowe London.