Course Name

MA Media and Public Relations

Level of study

Postgraduate Taught

Study Mode

Fulltime

Duration

1 Years

Start Term

Sept

Country

United Kingdom

City

Newcastle

Course Subject

Journalism & Media

Course Fees

Inside EU: 7410

Outside EU: 17370

Universities

Newcastle University

Description

This course combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.

Our Research

Cultural and Media Studies in top 20% for research quality.

Research Excellence Framework 2014

Our Research

Over 80% of Cultural and Media Studies research rated world leading or internationally excellent.

Research Excellence Framework 2014

The course is suitable both for students who have some PR knowledge through their undergraduate studies or voluntary work, and PR professionals who wish to develop their academic knowledge and research methods.

Your development

Teaching draws on current research carried out by specialists in media, communication and cultural studies. You will develop:

a critical understanding of media, culture and society

knowledge to theorise and analyse media and public relations

knowledge of media law and advertising regulations in a transnational context

an understanding of strengths and weaknesses of different types of data dissemination

analytical and critical skills to assess and conduct research in the field of media and PR

the ability to deliver and evaluate a PR event in the public, private and voluntary sectors

skills to set up a campaign network and deliver PR campaign messages

skills to produce effective press releases and script, shoot and edit digital films

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