Course Name

BSc Marketing

Level of study

Undergraduate

Study Mode

Fulltime

Duration

3 Years

Start Term

Sept

Country

United Kingdom

City

Bristol

Course Subject

Business & Management

Course Fees

Inside EU: 9250

Outside EU: 18100

Universities

University of Bristol

Description

This exciting and dynamic programme builds your knowledge and skills, taking you on a structured journey towards a career in marketing. The course, accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), has been developed with input from marketing practitioners and world-leading researchers and combines academic rigour with real-world application.

You will study key aspects of management theory alongside students from other management disciplines, developing an understanding of how marketing fits into our world. At the end of year one you will have the flexibility to remain on the marketing pathway or to change to BSc Management or BSc International Business Management.

In the second year you will broaden your marketing knowledge, covering consumer insight, communications, new product development and management research, as well as taking some optional units, for example Business Law and Project Management.

The final year presents many opportunities for you to put your skills and knowledge into practice and to tailor your degree to your own career ambitions through your choice of specialist units. Unique features include the opportunity to conduct an applied group consultancy project for an organisation or write a business plan for your own business or social enterprise. You will also research and write an individual dissertation on a marketing topic that you are passionate about.

While employability and professional skills development are embedded throughout our degree, you can also benefit from events and initiatives organised by our Professional Liaison Network, such as the professional mentoring scheme for marketing and management students. Our Inside Track lectures feature guest speakers from a variety of sectors who offer students a unique insight into what it is like to work in a management or marketing role.

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