Course Details
Course Name
MA Luxury Fashion Brand Management
Level of study
Postgraduate Taught
Study Mode
Fulltime
Duration
1 Years
Start Term
Sept
Country
United Kingdom
City
Nottingham
Course Subject
- Arts, Design & Architucture
Course Fees
Inside EU: 7800
Outside EU: 13900
Universities
Nottingham Trent University
Description
International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong business acumen at every level. Our MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory.
The course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.