Marketing is an exciting and ever-developing discipline where theory and practice continue to evolve as technology opens up new opportunities and consumer behaviour changes. This course will equip you with the latest online and offline marketing knowledge and skills needed to succeed in today’s demanding global economy. While digital marketing forms a core of this programme, you will also look at the theories behind traditional marketing and how online and offline marketing are integrated. In addition, you will look at relevant ethical issues, issues of sustainable development, and how Marketing can support a wider commitment to social justice.

This is a research informed programme with a highly practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.

The programme is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing.