Course Name

MSc Marketing for Places and Tourism

Level of study

Postgraduate Taught

Study Mode

Fulltime

Duration

1 Years

Start Term

Sept

Country

United Kingdom

City

Leicester

Course Subject

Business & Management

Course Fees

Inside EU: 7835

Outside EU: 15405

Universities

University of Leicester

Description

Place marketing is one of the most novel and fastest growing fields of marketing practice. Our MSc Marketing for Places and Tourism is the first of its kind in Europe. It offers insights into place marketing and management with a focus on tourism management, destination marketing and planning.

This will course will answer questions such as:

Why do cities, regions, nations and other places succeed when others fail?

Who and what are the people and processes that support an attractive, famous and profitable place?

How should places and regions be promoted in order to increase economic development and brand value?

You will also have the opportunity to undertake a group project in the form of a field trip to the host city of a major place marketing event.

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