Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. It enables you to combine your studies of management with a specialist focus on marketing management. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

By specialising in marketing, you will gain an understanding of the principal methods and techniques of marketing and the crucial role it plays in increasingly complex and competitive domestic and global markets. The course offers the opportunity to study how modern marketing management acquires cutting-edge knowledge about consumer behaviour and consumption patterns, as well as strategy and innovation to enable the development of long-term relationships with customers.

At Leicester we approach management and organisation so far as it affects not only upon the lives of managers, but also the lives of more or less everybody. We are known for the ‘Leicester Model’ of management studies – an approach that challenges the status quo and seeks to give voice to those individuals, groups and societies who are traditionally overlooked in global management and organisational processes. With our distinctive approach to the study of management, you can be certain that we will provide you with a wealth of exciting learning experiences.

Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.